• Business Consultancy and Mentoring

    As a solopreneuer or a family business many a times, enterprises are run like a mom and pop shop with a one man army doing everything from sales to marketing to execution to collection. The entrepreneur could lose the focus on the prime objective of business development and thus growth takes a back seat and firefighting routine problems becomes the core. Maxentra can step in and create the ecosystem necessary to achieve sustainable growth.


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  • Startup Mentoring

    Are you a start up and struggling to survive or have decent business but unable to strategise growth then Maxentra can handhold you to achieve your purpose in business through study of the industry and its specific challenges, advising on business strategies, support on creating a pricing model to help in penetrating the market and increasing sales, support on creating a profitability analysis to identify and address business issues, review of overall operations and support in implementing efficiency improving mechanisms, facilitate digital transformation, guidance and handholding on all business operations.


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  • Virtual CFO Services:

    Once an enterprise achieves a certain critical mass in business, managing working capital and finances becomes a real challenge. Sometimes there are long over dues leading to cash crunch, sometimes it is the incorrect choice of type of funds to be used. Virtual CFO is a concept which allows MSMEs to take advantage of the expertise, experience and knowledge of a full time CFO without having to shell out lacs n lacs in salary.


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  • Fundraising (Debt, Govt Schemes, Pvt. Equity, SME IPO)

    MSME's lack the awareness about a host of schemes that government has launched to support financially. These include loans, incentives and so on. Proper choice of short term and long term funding sources is imperative to achieve low cost of borrowing. Maxentra can support through: Assessment of the funding requirement and its proper classification in to short and long term, End to end guidance and handholding from preparation of project report to liaison with lending institutions


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Dipali Deshmukh Photograph

Dipali Deshmukh - Business Consultant

A Chartered Accountant with experience of over 20 years in strategy, business decisions, mergers and acquisition, green field and brown field project implementation for large and mid-corporates.

Having a thorough understanding of wide spectrum of industries including heavy fabrication, pharma and chemicals.Worked as a Chief Financial Officer for manufacturing companies with turnover ranging from 250 to 400 crores.

Ability to present the company's proposal in the correct perspective to the bankers and secure their confidence enabling success in arranging short term

working capital as well as long term finance for various requirements of the organization, at very competitive rates and within the shortest time.

Active involvement in financial and legal due diligence both from organization perspective and from perspective of probable acquisitions for brown field and also for detailed feasibility of green field projects

Ability to bring about complete change in MIS reporting by introducing key ratio indicators resulting in better readability of the MIS reports and more value add to the business.

Detailed understanding of various indirect tax implications on pricing of inputs and end product and ability to optimize commercial transactions to create win win position for the organization and its external stakeholders.

About Maxentra

  • Small and Medium Enterprises (SMEs) are the backbone of any developing economy. While the large corporates enjoy the limelight, the SMEs work silently to enable economic activities. China has the largest number of SMEs followed by India.
  • A report published by the Office of Advocacy in the US in 2019, indicated that 44% of the economic activities happen through SMEs. Around 60 million Micro, Small and Medium Enterprises in India employ nearly 40% of the non-agricultural workforce and contribute around 36% to the GDP. Their contribution to export is nearly 50% in developing economies.
  • SMEs have a significant social impact as well. The Cooperative Enterprises and Distribution of the SMEs across the geographics make them critical instruments of employment and economic development.
  • However, the Indian SME story is yet to reach its climax. Although before and during the pandemic, government has taken radical steps to empower and create a level playing field for Indian MSMEs, a major section of MSMEs continue to struggle for survival and growth.
  • Using the gained experience to become a business enabler for Indian MSMEs in manufacturing segment, in 2015, Maxentra Consultants Private Limited was formed.
  • "Maxentra" means a company which strives for optimum results throughout the business spectrum.
    Click to read more about the 'MSME Story'

Maxentra's Latest Podcast

Inventory - The first indicator of business health

Are you a trader or a manufacturer and are you stuck with a pile of inventory?

Many businesses find themselves in 2 situations:

  • They have huge quantities of raw material which cannot be used for existing orders
  • There is lack of adequate or enough material for executing orders on hand.
Let's take a look at why these situations arise in the first place.

The purchasing and inventory function should actually work in an integrated manner. But this happens very rarely.
Watch the video - Click Here



Business Consultancy, mentoring and transformation

If you have been in business for over 5 years but have not been able to grow much, then a business consultant is the answer. As a solopreneuer or a family business many a times, enterprises are run like a mom and pop shop with a one man army doing everything from sales to marketing to execution to collection. Thereby the entrepreneur looses the focus on the prime objective of business development and thus growth takes a back seat and firefighting routine problems becomes the core. If this situaiton is to be avoided or rectified and sustainable growth is to be achieved Maxentra can step in and create the ecosystem necessary thru the following steps:

  • Align the vision and mission of the organisation
  • Identify business challenges
  • Explore solutions within your framework
  • Create operational excellence and achieve cost savings
  • Facilitate digital transformation
  • Improvise overall financial management
  • Implementation of best industry practises and robust decision making mechanisms
Read More



Startup Mentoring

Are you a start up and struggling to survive or have decent business but unable to strategise growth then Maxentra Business Consultancy can handhold you to achieve your purpose in business through:

  • Study of the industry and its specific challenges
  • Advising on business strategies
  • Support on creating a pricing model to help in penetrating the market and increasing sales
  • Support on creating a profitability analysis to identify and address business issues
  • Review of overall operations and support in implementing efficiency improving mechanisms
  • Facilitate digital transformation
  • Guidance and handholding on all business operations.
Read More



Virtual CFO Services:

Once an enterprise achieves a certain critical mass in business, managing working capital and finances becomes a real challenge. Sometimes there are long over dues leading to cash crunch, sometimes it is the incorrect choice of type of funds to be used. Virtual CFO is a concept which allows MSMEs to take advantage of the expertise, experience and knowledge of a full time CFO without having to shell out lacs nlacs in salary. How does it work?

  • Experienced CA is deployed in the organisation for one or two days perweek.
  • With Guidance from the senior management at Maxentra streamline the process of working capital management( receivables, payables, inventory et.all)
  • Strategize future business expansion plans and guide on fund management
  • Introduce and implement cost saving techniques
Read More


Fundraising (Debt, Govt Schemes, Pvt. Equity, SME IPO)

MSME's lack the awareness about a host of schemes that government has launched to support financially. These include loans, incentives and so on. Proper choice of short term and long term funding sources is imperative to achieve low cost of borrowing. Maxentra can support through:

  • Assessment of the funding requirement and its proper classification in to short and long term
  • End to end guidance and handholding from preparation of project report to liaison with lending institutions
  • For seeking private Equity, complete handholding from creation of Investor Pitch to identifying prospective investors to support on due diligence, share valuation and shareholding agreement.
  • For SME IPO, restatement of financial statements, identifying merchant bankers, preparation of prospectus, listing process, share allotment
Read More



Why Maxentra?

  • Over 21 years of experience with large corporates spanning a wide range of industries including, pharma, chemical, engineering and key operations such as sales, supply chain, finance
  • Specialisation in professionalising/ transforming family owned business
  • Our services are rendered both in virtual mode as well as onsite
  • Our solutions are completely customised to suit the clients business and the industry they operate. These solutions are practical, holistic, easy to adopt and sustainable.
  • We don't just mentor, we handhold you from start to finish to achieve your business goals


Locate Us


Get in touch

Maxentra has proven track record in business and startup mentoring, along with fundraising. Ms, Dipali Deshmukh has saved companies tons of money that would have been spent in hiring a CFO.

Do contact us for Virtual CFO Services, Startup Mentoring, Business Transformation, and Fundraising for your company.


Dipali Deshmukh

Founder

  • Maxentra Consultants Private Limited, B 204 Phoenix, Ghodbunder Rd, Hiranandani Estate, Thane, Maharashtra 400607
  • Mon - Sat 10.00 - 18.00

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